Super Bowl in Miami. It was a wet one. Of course, I watched it in the comfort of my own home. However, we did go out looking for trouble and a sense of Super Bowl Weekend Madness the day before. We headed down to South Beach to see what was going on…and we brought our camera!
Welcome to the greenerMIAMI tour of pre-Super Bowl festivities. Surprise, surprise, there were some things we didn’t like. The good news? We have suggestions on how to make the 2010 Super Bowl in Miami even greener.
Attire: I went decked out in my organic tee from ReusableBags.com that says Plastic Bags Blow. If not that day, then when, right? Number of positive comments received = 1. Number of interesting looks = several.
Favorite Publicity: I can’t believe I’m saying this, but the most eco-friendly advertising was from Flagler Dog Track. Animal-friendly, not really…but their marketing was carbon neutral!
Worst Publicity: So many planes! What a waste of fuel! Oh, and don’t even get me started on the fliers. Get rich quick idea - create an effective publicity company that doesn’t burn up tons of gas or require mass amounts of paper to be thrown on the ground.

Moment I Was About To Throw Down: When the girl working at the Motorola throw-a-football-through-the -hole-and-get-a-free-inflatable-vinyl-chair-place (we threw, but didn’t want or receive the chair) started putting trash from their stage onto the beach. I said, "You should throw it in the trash can." She said, "We don’t have a trash can, and I don’t want it on the stage." I said, "You should go find a trash can and throw it away." She said, "I didn’t put it there." Argh! Recommendation: Make sure all vendors have trash cans!

Worst Trash Moment: Several companies were giving out free drinks on Ocean Drive - bottles of water, energy drinks, etc. Now, I’m not going to say this shouldn’t happen, because at a mass event like this, it’s just not feasible for everyone to BYOBottle. Plus, free non-alcoholic drinks sounds like a public service. But come on - not enough trash cans and no recycling? If you allow these companies to set up on the street and hand out products, require them to have recycling bins and a plan to get them recycled!






































































